LG유플러스, 보이넥스트도어와 캠페인…고객 접점 확대

LG U+ is using entertainment content and multi-channel integration (digital, retail, app) to drive customer engagement beyond core telecom services—a strategic shift as industry margins compress. By creating seamless omnichannel experiences through proprietary platforms like U+원, carriers are building new revenue streams and deeper customer relationships. This demonstrates how telecommunications companies are evolving from connectivity providers into lifestyle and entertainment platforms.