LG유플러스-광주시관광공사, 관광데이터 플랫폼 구축 맞손

This partnership between LG U+ and Gwangju Tourism Authority replaces traditional survey-based analytics with real-time, data-driven tourism insights using telecommunications data. By precisely tracking visitor movement patterns and spending behaviors, the initiative enables more effective regional policies and marketing strategies while directly connecting tourism demand to local economic growth.