‘K웨이브’ 올라탄 3·4성급 호텔, 핵심 투자처 급부상

Structural supply shortages in the Korean mid-scale hotel market, coupled with diversifying inbound tourism, are transforming 3-4 star hotels into a high-yield asset class comparable to logistics centers. The strategic shift toward operational value-add investments and REIT involvement signals a maturing real estate market driven by sustainable tourism demand.