KT스튜디오지니-CJ CGV, 극장 단독개봉·부가판권 유통 맞손

KT Studio Genie and CJ CGV establish a windowed distribution model linking theatrical releases to OTT platforms, enabling broader audience reach and sustained revenue streams. This partnership exemplifies the media industry's shift from exclusionary competition to collaborative ecosystems, where traditional cinema and digital platforms coexist profitably. The model addresses the challenge of maximizing content value across multiple distribution windows.