KT밀리의서재, 지니뮤직과 오디오 제작…IP 경쟁력 높인다

KT Millie's Library is evolving from a subscription platform into a transmedia IP factory by leveraging parent company KT Genie Music's audio and music infrastructure. This vertical integration strategy enables content monetization across multiple formats—audiodramas, musicals, films, and web content—creating higher-margin revenue streams and stronger competitive advantages, as evidenced by its transformation to profitability and continuous revenue growth.