KT, '티빙 생활구독팩' 출시…GS25·다이소 할인 쿠폰 제공

KT's new offering reflects the intensifying bundling strategy in the subscription economy, merging digital OTT content with tangible offline retail benefits to boost customer loyalty. By integrating media consumption with daily lifestyle services, KT aims to create a sticky ecosystem that provides practical economic value to users beyond simple entertainment.