KT, 볼보 EX90 캠페인에 AI 광고 플랫폼 적용…검색량 2배 증가

KT's integrated AI-powered advertising campaign for Volvo EX90 achieved a 2x increase in brand search volume, demonstrating the tangible ROI of combining data-driven audience targeting with omnichannel media integration. This success signals a broader industry shift toward performance-based marketing where telecom big data and vision AI enable precise customer segmentation and real-time measurement. For premium brands, this model offers a scalable blueprint for replacing traditional broad-based campaigns with data-informed, multi-channel strategies that drive measurable engagement and conversions.