KT, 다국어 AI 상담사 매장 배치…외국인 고객 지원

KT's deployment of a multilingual AI assistant in retail stores demonstrates the practical application of conversational AI to solve real business challenges beyond tech sectors. The system addresses a specific pain point—serving diverse foreign customers efficiently—while simultaneously improving staff productivity and gathering valuable business insights. This case exemplifies how traditional telecom companies are integrating AI into customer-facing operations to enhance experience and operational efficiency at scale.