KT, 내달 1일 통합요금제 출시…18종으로 간소화

KT's reduction from 105 to 18 rate plans directly addresses the telecom industry's persistent challenge of pricing complexity that confuses customers and drives poor decision-making. The universal adoption of QoS—which throttles rather than cuts off data access—improves customer experience and reduces churn risk while maintaining revenue. The system of automatically triggered, age-based benefits demonstrates how carriers can simplify their product line while simultaneously delivering personalized value, setting a potential industry template.