KT, 'KT 온마루'서 2026 월드컵 국가대표팀 팝업 마련

This collaboration between KT and KFA showcases how AI technology is being integrated into fan engagement strategies to create interactive and personalized brand experiences. By leveraging generative AI and robotics, KT demonstrates a shift toward AX-driven marketing that transforms traditional sports sponsorship into a tech-centric cultural touchpoint.