KT, IPTV 요금제 개편…지상파·종편 VOD 무제한 제공

KT's consolidation of broadcast VOD into a single subscription plan eliminates the friction of fragmented per-episode and per-channel purchases that have long plagued Korean streaming consumers. This reflects the industry-wide shift toward bundling as traditional IPTV providers compete with OTT platforms through convenience and value proposition. For users, simplified content access and cross-device playback strengthen IPTV's competitive position in an increasingly crowded streaming market.