KT, 장기고객 '문화혜택' 확대…뮤지컬 '그날들' 1200명 초청

KT's expanded customer loyalty program exemplifies how telecom operators are competing through experiential marketing rather than price competition alone. By bundling premium cultural events and sports experiences, the company strengthens emotional customer loyalty—a critical strategy as the telecom market matures and service differentiation becomes increasingly difficult.