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KB국민카드, 수확기 접어든 태국법인…'글로벌 확장' 전략 전면에

Why it matters

KB Card's Thailand subsidiary achieved a 59.2% surge in Q1 profitability, validating the company's strategy to shift focus toward emerging markets as domestic card business faces mounting regulatory constraints. The strategic diversification from smartphone installment financing to secured lending products and partnerships with Samsung Electronics demonstrates how international expansion enables Korean financial institutions to build sustainable revenue streams in high-growth markets.

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ThailandInstallment financingConsumer creditKB CardStrategic partnership

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