K-엑스포 LA, 이틀간 4만명 몰렸다…K-팝·푸드·뷰티 한자리에

The expansion of K-EXPO USA demonstrates that Hallyu has evolved from a niche cultural phenomenon into a comprehensive lifestyle movement that drives global market share in food, beauty, and sports. This strategic convergence of K-Content with physical consumer goods is creating a powerful synergy, solidifying South Korea's position as a leading exporter in the US market.