K-매운맛에 눈뜬 일본…'코리아 엑스포 도쿄'를 가다 [현장+]

Korean spicy food products, led by Nongshim's Shin Ramyun, are experiencing explosive growth in Japan with sales reaching 20 billion yen, driven by younger generations' appetite for bolder flavors and Korean cultural trends. This phenomenon demonstrates how heritage food products can transcend borders when they resonate with evolving consumer preferences and generational tastes.