K콘텐츠 해외 진출 전략, 일본은 '경영권' 중국은 '플랫폼' 중심

Korean entertainment leaders are evolving from content exporters to localized IP producers by tailoring their entry strategies to specific market structures in Japan and China. This shift underscores a strategic focus on securing operational control and platform-level cooperation to mitigate regional risks and ensure long-term global scalability.