K뷰티 유통사, 온라인 넘어 해외 직영점으로…소비자·채널 두마리 토끼

K-beauty distributors are using offline expansion to simultaneously build consumer trust and strengthen B2B wholesale partnerships. Physical stores validate products locally, providing leverage in negotiations with major retailers. This omnichannel strategy, exemplified by YesAsia and Silicon2, is reshaping competitive dynamics in global beauty distribution.