[IPO 워치] 매드업, 흑자전환·보수적 밸류…공모 흥행 도전

MadUp's IPO marks a strategic shift in the advertising industry from labor-intensive operations to AI-driven automation through its proprietary LEVER Xpert agent. By combining the high-growth 'Tesla track' listing with actual profitability and a conservative valuation, the company provides a rare low-risk, high-upside entry point for investors monitoring the maturation of AI-native marketing tech.