[IMA 대전]⑤ NH투자증권, 한투·미래 양강 구도 속 접근성 전략

NH Investment & Securities enters the IMA market as the third major player, directly challenging the duopoly established by Korean Investment and Mirae Asset Securities. Their competitive differentiation centers on accessibility—cutting the minimum investment threshold from 1 million to 100,000 won to attract retail customers while leveraging Investment Banking capabilities for stable corporate financing returns. This strategy demonstrates how late-market entrants can effectively compete in concentrated financial sectors by reducing entry barriers and deploying existing operational strengths.