Why GEO Is Just Repackaged SEO—And What Actually Drives Discovery

The rise of Generative Engine Optimization (GEO) promised a new approach to AI visibility, but real-world data tells a different story. By analyzing actual Google Search Console metrics, this article reveals that optimizing for AI still requires traditional SEO fundamentals—external citations, consistent entity identity, and canonical URLs matter far more than AI-specific markup like llms.txt. For indie developers and SaaS builders, this challenges the narrative of needing new strategies and confirms that mastering core SEO principles remains the most effective path to discoverability.