Why Engineering Alone Doesn't Create Great Companies: What Developers Need to Learn

This essay challenges the assumption that technical excellence alone creates successful companies, revealing that understanding how people think and communicate value is equally critical. Marketing's true power lies not in campaigns or growth hacks, but in the psychology of why ideas spread and products succeed—a lesson most engineering education overlooks. As technical professionals increasingly shape business strategy, this insight becomes essential: great products require both brilliant engineering and the ability to connect with and understand audiences.