Custom Beats Commercial: Why This Team Built Its Own Incident Manager

Building custom tools isn't always about technical bragging rights—it's about ROI. This company found that commercial incident management platforms, despite costing $20-40k annually, forced them to compromise on workflows. By investing three weeks of engineering time in a focused Go-based tool, they achieved better outcomes at a fraction of the cost. This challenges the default assumption that buying pre-built solutions always wins, especially as teams grow and develop specific operational needs.