How to stop leaving 11-17% of your revenue on the table

Research shows 11-17% of revenue is lost due to mispricing, mostly from underpricing rather than overpricing. Founders underprice due to fear of churn, competitor anchoring, and equating low prices with growth, but signals like close rates above 30-40% and customers calling your product 'a steal' indicate you should charge more. Tools like RightPrice can simulate buyer willingness-to-pay to identify how much revenue you're leaving on the table.