The New SEO Frontier: Measuring Your Brand's Presence in AI-Generated Answers

As AI search engines like Perplexity and Google AI Overview increasingly become primary information sources, traditional SEO metrics no longer fully capture brand visibility. GEO (Generative Engine Optimization) emerges as a critical discipline, and tools like the open-source geo-eval enable businesses to monitor whether their brand gets cited in AI responses. This fundamental shift in how users discover brands makes it essential to optimize for AI visibility alongside traditional search rankings.