How soap opera-TikTok hybrids became a billion-dollar business

A new category of mobile apps called 'micro dramas'—short-form, vertically-oriented scripted shows—has grown into a multi-billion dollar industry, with leading app ReelShort generating $1.2 billion in consumer spending last year. TechCrunch's Equity podcast features Watch Club founder Henry Soong, who believes the industry is still in its early stages and has yet to reach its mainstream breakthrough moment.