H&M wants to make clothing from CO2 using this startup’s tech

Startup Rubi has raised $7.5 million to scale its enzyme-based technology that converts captured CO2 into cellulose for textiles like lyocell and viscose, replacing tree-derived sources. The company has booked over $60 million in non-binding off-take agreements and tested its material with 15 pilot partners including H&M, Patagonia, and Walmart.