When Growth Meets AI: Gooseworks Bets Agents Can Transform GTM

Growth teams are about to experience the same transformation that reshaped software development three years ago. Gooseworks' key insight—that the bottleneck lies in orchestration and workspace, not model capabilities—suggests the next wave of AI productivity gains will come from better agent coordination rather than smarter models. With a founding team from successful AI company Athina, they're already proving that custom growth automation can become self-serve product.