Google's Official Verdict: Your AI-SEO Optimization Is Overkill

Google's official dismissal of five common GEO tactics—llms.txt, content chunking, and AI-specific rewrites—confirms that most AI optimizations waste resources; businesses should return to fundamental SEO practices and authentic, high-quality content. The real opportunity lies in agentic experiences, where AI agents access content directly through protocol-based interfaces, which will require entirely different optimization approaches.