How Google Ads' Aggressive Budget Spending Became a Crisis—and Why a Developer's Free Tool Exposes SaaS Pricing

Google Ads can legally spend up to twice your daily budget, and a March 2026 algorithm change made this behavior significantly more aggressive, now pushing toward 100% monthly spend limits. Most PPC managers discover overspending after the fact because Google's interface lacks real-time pacing visibility, forcing them to choose between manual spreadsheet tracking or expensive SaaS tools ($49–$749/month). One developer built a free Chrome extension that reads campaign data directly from the DOM, revealing how monitoring complexity has been artificially inflated to justify costly subscription pricing.