Why Small Businesses Can't Ignore Web Accessibility Anymore

Small businesses are now facing 4,500+ ADA accessibility lawsuits annually, with legal risks escalating since new WCAG 2.2 AA standards took effect. More importantly, inaccessible websites exclude 15–20% of the population from potential sales, while accessible sites benefit from better customer reviews, longer engagement times, and improved search rankings. This practical six-day action plan demonstrates that meaningful accessibility improvements don't require expensive consultants or developers—just focused effort and business-first thinking.