FIFA 월드컵이 로블록스로... 48개국 대표팀·6개 게임 참여 초대형 이벤트

Roblox's FIFA World Cup 2026 event exemplifies how traditional sports franchises are monetizing fan engagement through immersive metaverse experiences. The cross-platform initiative spanning 6 interconnected games with 28 million weekly play sessions integrates real-time World Cup results with limited digital collectibles, creating a seamless bridge between physical sports and virtual entertainment. This model reflects the mainstream adoption of metaverse-based sports as a sustainable revenue stream for both gaming platforms and established sports organizations.