FAST도 내줄라…“스마트TV에 앱 탑재 의무화해야”

As the global streaming market shifts toward FAST (Free Ad-Supported Streaming TV), South Korea aims to leverage the dominant market share of Samsung and LG smart TVs to establish a sovereign media ecosystem. This strategic push for app cross-loading and export support is vital to prevent foreign platform dependency and to secure the long-term intellectual property rights of K-content in the post-OTT era.