GoPro's Defense Pivot Fails to Rescue Struggling Camera Maker

GoPro's failed pivot to defense underscores the intense market pressure facing once-dominant tech companies as investors flock to data center and military-adjacent businesses. The company's struggles highlight how strategic pivots alone cannot rescue brands facing structural competitive decline. With Pentagon budgets ballooning and defense startups attracting record investment, GoPro's shift toward exploring a sale reflects a broader reshuffling where legacy tech companies struggle to adapt.