[ET톡] 유료방송 살리기, 과감한 아이디어가 필요한 때

As Netflix, YouTube, and ad-supported streaming platforms (FAST) reshape media consumption, South Korea's paid broadcast operators (Cable TV, IPTV) face existential crisis. Government policy responses risk treating symptoms rather than confronting root cause: the traditional broadcast model's fundamental unsustainability. Only radical industry redesign—reimagining cable operators' roles, embracing new distribution models, and accepting market consolidation—can prevent collapse.