[ET시론] 숏폼 드라마의 성장이 던지는 과제

The Korean content industry faces a critical market shift as short-form drama emerges as a dominant entertainment category, driven by declining interest in traditional long-form content and accelerating leisure consumption patterns toward short-form video. China dominates the global short-form drama market valued at 72.3 billion USD in 2025 with projected growth to 146.9 billion by 2032, while Korean platforms like BeGlue struggle to compete despite strong domestic momentum. This structural transformation threatens Korea's long-established drama production ecosystem and demands urgent industry-wide adaptation to mobile-first, subscription-based models.