Forget the Model: Microsoft IQ Redefines Enterprise AI Around Context

As AI models become increasingly interchangeable through routing and price competition, the true value for enterprises shifts to the 'context layer'—the deep integration of organizational data and communication signals. Microsoft’s introduction of the IQ suite signals a pivot where platform stickiness is defined not by which LLM is used, but by which system captures and governs a company’s internal logic and 'local truths'.