[e스포츠 이코노미] 에픽세븐, '보는 게임'으로 장수 IP 한계 넘다

Smilegate RPG's strategic expansion of the Epic Seven eSports ecosystem demonstrates how a 'viewing-to-playing' pipeline can effectively extend the lifecycle of an aging subculture IP. By introducing the 'Masters' league to lower entry barriers and foster player stardom, the company prioritizes deep community relationships and long-term user lock-in over simple customer acquisition.