DuckDuckGo, 트래픽 급증 속 ‘No-AI’ 검색 엔진에 더 쉽게 접근할 수 있게 함

Google's shift toward AI-first search is driving users to seek alternatives like DuckDuckGo, which responded by expanding access to its AI-free search option through new browser extensions. This signals significant user backlash against AI-generated summaries, as DuckDuckGo's No-AI page traffic tripled on May 28 and remained elevated with nearly 30% weekly growth. The trend reflects broader demand for transparent, link-based search results and privacy-focused alternatives over personalized AI overviews.