How Conversational Search Became Essential for Every Builder

DoorDash's Ask DoorDash demonstrates that conversational search is becoming the standard interface for catalog discovery, replacing manual navigation with intent-based queries. While this is an incremental upgrade for large platforms, it's transformative for small teams where poor search directly causes customer abandonment. The breakthrough: semantic search powered by embeddings is now affordable to implement, making catalog discoverability accessible to builders of any size.