How Per-User Pricing Traps Growing SaaS Customers: The DocSend Story

DocSend's sudden 10x price increase without warning reveals a critical flaw in per-user SaaS pricing models: they punish exactly when growth happens most. High switching costs and lock-in effects keep customers paying inflated prices for basic functionality long after they want to leave, exposing how the SaaS industry exploits growth dependencies to extract maximum revenue.