Dairy Queen Speeds Up Service with AI-Powered Drive-Thru Chatbots

Dairy Queen's deployment of AI chatbots in its drive-thrus represents the fast-food industry's growing bet on automation to address labor costs and service efficiency. The technology, powered by Presto, aims to improve order accuracy and boost sales through upselling—yet earlier industry rollouts reveal consumer resistance and technical limitations when AI handles customer interactions. This move reflects a broader trend where companies are accelerating AI adoption despite mixed early results.