CJ ENM, KISF서 K-예능 글로벌 전략 공유

Korean entertainment has transitioned from emulating global formats to leading international content trends, with award-winning shows securing major licensing deals across Europe and Asia. This shift reflects a strategic pivot where K-entertainment IP is expanding beyond traditional viewing into community, commerce, and lifestyle sectors through streaming platforms. The integration of AI in production processes and emphasis on region-specific localization strategies underscore how Korean content creators are reshaping global entertainment standards.