ChatGPT가 광고를 제공하는 방식

ChatGPT operates a sophisticated advertising infrastructure that contextually targets ads based on conversation content and tracks clicks through proprietary SDKs integrated into merchant pages. This reveals OpenAI's mature ad tech platform that monitors real-time user engagement and returns performance data to advertisers, contradicting Sam Altman's previous stance that ads would be a 'last resort.' The technical sophistication of behavioral analysis and conversion tracking raises significant privacy concerns about how conversation data is being leveraged for ad monetization without explicit user awareness.