BuzzFeed debuts AI slop apps in bid for new revenue

BuzzFeed CEO Jonah Peretti unveiled a spin-off called Branch Office at SXSW, launching AI-powered consumer apps including BF Island (a group chat with AI photo editing and meme libraries), Conjure (a daily photo prompt app with an 'AI spirit CEO'), and Quiz Party. The presentation was poorly received by the audience, coming days after BuzzFeed disclosed 'substantial doubt' about its ability to continue as a business, having posted a $57.3 million net loss last year.