ended4월 16일· 1 sources

BTS 광화문 공연 효과…1분기 방한 외국인 476만명 '역대 최대'

Why it matters

South Korea's Q1 tourism records unprecedented growth with 4.76 million international visitors, largely attributed to K-culture's global appeal and BTS's Gwanghwamun concert. This surge demonstrates how cultural content drives meaningful economic impact beyond major cities, with significant increases in regional airport usage and cruise arrivals, establishing tourism as a diversified economic engine across multiple destinations.

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BTSK-cultureVisitor surgeRegional tourismCruise market

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