Bose Launches Lifestyle Ultra to Challenge Sonos' Market Dominance

Bose enters the smart speaker market with its Lifestyle Ultra collection, directly rivaling Sonos' Era 100 with innovative features like up-firing drivers and comprehensive streaming protocol support. The integration of Alexa Plus marks a significant trend toward generative AI adoption in consumer audio devices. Starting at $299, Bose offers price-conscious consumers a compelling premium alternative without compromising audio performance.