Bluesky Pivots to Community-Driven Growth to Narrow Gap with X

With 44.8 million users compared to X's 600 million, Bluesky is shifting strategy from public-broadcast social networking to community-focused features, starting with group chats supporting up to 50 members. This move capitalizes on X's April decision to shut down its low-performing Communities feature, positioning Bluesky as a platform where users can build smaller, more engaged communities rather than chase algorithmic reach. As messaging becomes the new battleground in social platforms, Bluesky's commitment to decentralized community tools on its AT Protocol could differentiate it from larger competitors.