Beyond Meat CEO 'It's Just Not the Moment for Plant-Based Meat' After Rebrand

Beyond Meat CEO Ethan Brown acknowledged it's 'not the moment for plant-based meat' as the company rebrands to Beyond The Plant Protein Company, pivoting from meat alternatives to broader plant protein products. The rebrand comes amid growing consumer confusion and scrutiny over ultra-processed plant-based foods, though Brown remains optimistic about the long-term potential. Beyond has launched new products like Beyond Ground and Immerse sparkling protein drinks, signaling a strategic shift beyond meat substitutes.