Apple Reshuffles MacBook Lineup: Budget Neo and Premium Ultra Strategy

Apple has fundamentally restructured its MacBook lineup with the introduction of the budget-friendly Neo and a rumored premium Ultra model, creating a tiered strategy for different market segments. Memory shortages driven by AI demand are expected to keep prices elevated throughout 2026, making this reset a critical moment for buyers to assess value across the expanded model range. The broader selection offers flexibility but adds complexity to purchasing decisions.