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Apple Hits Record Quarter as Memory Chip Shortage Threatens Margins

Apple 분기 매출 사상 최고기록... 메모리칩 부족으로 가격 인상 우려

Why it matters

Apple's record quarterly performance is overshadowed by an impending memory chip shortage that threatens to spike production costs and force potential price hikes. As AI-driven demand for memory chips fuels widespread scarcity, Apple faces a critical challenge in maintaining profitability while managing supply chain pressures. The crisis arrives precisely as new CEO John Ternus takes the helm, testing his leadership during a pivotal moment for the company.

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